Nearly 900 workers at an Amazon warehouse in Coventry, England, are planning to go on strike during Prime Day. The strike will occur on July 11-13, with workers walking out for two hours in the morning and two hours in the evening each day. The strike is organized by the GMB union, which is demanding a starting pay of at least £15 ($19.20) per hour for Amazon employees. Currently, starting pay ranges between £11 ($14.08) and £12 ($15.36) per hour, depending on the location. The Coventry warehouse has been at the center of labor disputes as workers push for higher wages and better benefits.

The GMB union also demands formal union recognition for employees at the facility. This strike comes after a previous strike at the Coventry warehouse in January, where 300 out of 1,400 workers participated. Amazon claims that the Coventry site does not directly serve customer orders, so shoppers will not be affected by the strike.

As Amazon prepares for Prime Day, the strike raises questions about the impact on sales. However, the Coventry warehouse's limited role in customer orders may minimize the disruption caused by the strike. Amazon is expected to generate approximately £5.5 billion ($7 billion) in revenue from Prime Day, a 12% increase compared to last year.