Brooks Running has launched a new recommerce program called ReStart, which aims to refurbish and resell gently used Brooks footwear in the US. The program is part of Brooks' sustainability initiatives and is dedicated to protecting the planet while providing a revenue source for future sustainability initiatives. ReStart will include popular styles such as the Ghost, Glycerin, and the Hyperion franchise at prices starting at 35% off MSRP.

The recommerce market is growing rapidly, with predictions that it will represent 23% of all retail by 2030. To ensure a seamless shopping experience, Brooks has partnered with Trove, an industry leader in branded resale for over a decade. Trove's Recommerce Operating System will power the ReStart program and invite new customers into the brand, providing accessibility and optionality to the Brooks community.

Currently, the program is available online to US customers only. However, Brooks is looking to expand its sustainability commitments and increase its net-zero emissions reduction targets. The launch of ReStart is a significant step in the brand's science-backed approach to sustainability.

Overall, Brooks' ReStart program aims to keep gear on the run while taking responsibility for the impact of their business. By extending the life of gently used gear, Brooks aims to contribute to a more sustainable future in the running industry.