Fans of college sports are known for their unwavering loyalty to their team and their distaste for rivals. But what if they were offered a substantial sum of money to temporarily betray their beloved team? That's exactly what happened in the college football town of Fansville.

In a unique marketing campaign by ESPN, fans were given a chance to name their price for wearing the colors of their team's arch-rivals. For a single game, devoted fans agreed to don the jerseys of their most hated opponents, all in the name of charity.

The spirited campaign was a hit, with fans from various schools jumping at the opportunity to don their rival's colors. From Alabama fans proudly wearing Auburn jerseys to Ohio State supporters donning Michigan gear, the rivalry was momentarily put aside for a good cause.

The funds raised through this campaign will go towards supporting local charities and organizations in college towns across the country. It's a win-win situation for everyone involved – fans get to contribute to a noble cause, and rivalries are temporarily set aside.

So, would you be willing to wear your rival's colors for the right price? It seems that in Fansville, many fans were more than happy to do so.