Small businesses are gearing up for Small Business Saturday, one of the busiest shopping days of the year. While big chains offer major deals, small businesses are taking center stage and relying on local support. Business owners in Philadelphia are emphasizing the personal touch and customer focus that comes with shopping at a small business. They believe that small businesses have their consumers in mind and offer a more personable experience compared to larger companies. Additionally, these businesses help keep larger retailers honest with pricing, ensuring fair competition. Owners are encouraging shoppers to also consider supporting volunteer-run, nonprofit, or women-owned businesses during this holiday season. Small Business Saturday is expected to give towns like New Hope, Pennsylvania an economic boost, as the majority of businesses there are locally owned. Last year, consumers spent nearly $18 billion on Small Business Saturday, making it a vital day for small businesses and their communities.

(Source: KYW Newsradio, CBS Philadelphia)