In a time when big-box retailers dominate holiday shopping, local businesses in the Lowcountry are urging shoppers to support their community by shopping local. With Black Friday and Cyber Monday approaching, many consumers have their sights set on finding the best deals at major retailers. However, local businesses are reminding shoppers that their purchases can have a significant impact on the local economy.

Local business owners say that when consumers shop at small, independent stores, more of the money stays within the community. Studies have shown that a higher percentage of each dollar spent at a local business goes back into the local economy, compared to purchasing from a larger chain store. This benefits the community through increased job opportunities, tax revenue, and support for other local businesses.

Small businesses in the Lowcountry are stepping up their marketing efforts to draw attention to the unique products and personalized services they offer. They are highlighting the importance of supporting local artisans, entrepreneurs, and families during the holiday season. In addition, many local businesses are hosting special events and promotions to entice shoppers to visit their stores.

While deals offered by major retailers on Black Friday and Cyber Monday may be tempting, shoppers are being encouraged to consider the impact of their purchases and support the local economy by shopping local. Investing in the community can make a significant difference in preserving the unique character and vitality of the Lowcountry.