The Sacramento Kings are celebrating their victories by lighting up the sky with a purple beam that is created by four purple lasers located on top of the entrance of the Golden 1 Center. The team introduced this tradition on Oct. 29 after winning their first home game against the Miami Heat. Known as "Light the beam," this postgame ritual has caught on with fans who eagerly chant the phrase whenever the Kings win, whether at home or on the road. Fans hope to see the purple beam light up the skyline more often as the Kings are currently on a seven-game winning streak and headed to the playoffs for the first time since their last appearance in 2006. However, the origin of "light the beam" can be traced back to "916 Day", which is celebrated on Sept. 16, an ode to Sacramento's area code. While the concept of illuminating to celebrate a victory is not new, the Kings expanded the idea by shining the beam outwards to draw in more sports enthusiasts to their home arena. The phrase, "Light the beam!" and a winning team have made the beam a success and increased fan engagement, creating buzz that appeals to people beyond basketball and even beyond sports.