The Miss Universe pageant held in El Salvador is drawing attention to President Nayib Bukele's efforts to change the global perception of his violence-stricken nation. The competition, touted by Bukele as a symbol of the country's transformation, is seen by critics as a distraction from human rights abuses and erosion of democracy. Constitutional scholars and watchdogs have raised concerns about Bukele's plan to run for re-election, despite clear term limits outlined in the constitution. Meanwhile, the Miss Universe pageant comes at a crucial time for Bukele, just months before the presidential election in February. It remains to be seen how the event will impact public opinion of the leader and whether it will divert attention from the allegations of rights abuses. Bukele's government did not respond to requests for comment on the issue.