As football season kicks off, fans are already planning their game day tailgates and watch parties. And according to a recent survey, almost 85% of sports fans want to see ham on their tailgate spreads. Responding to fan demand, Honey Baked Ham Company has launched their new Tailgate Packs, designed to make every gameday a HoneyBaked day.

The Tailgate Packs offer a variety of menu options, including bone-in ham, sliders, and sandwiches, all pre-packed and ready to feed your hungry crowd. These packs prioritize convenience, quality, and taste, which are the top preferences of tailgating enthusiasts. In fact, research showed that taste (68%), ease of preparation (57%), and quality (47%) were the most important factors for fans.

To promote their Tailgate Packs, Honey Baked Ham Company has enlisted ESPN hosts Laura Rutledge and Katie George as brand ambassadors. Rutledge, who is familiar with the traditions and importance of tailgating, is excited about the convenience and deliciousness that Honey Baked offers. "The Tailgate Packs will surprise and delight tailgate-goers and pregame party guests at every game this football season," she said.

With their new Tailgate Packs and the help of their brand ambassadors, Honey Baked Ham Company is ready to make your tailgate experience better than ever. So why settle for chips and dip when you can enjoy a Honey Baked feast at your next tailgate?