New information has emerged in the ongoing feud between Taylor Swift and Scooter Braun, suggesting that Swift may have been misdirecting her anger towards the wrong party. When Braun acquired the masters of Swift's first six albums as part of the acquisition of her record label, Big Machine Records, in June 2019, Swift claimed she was blindsided and never given the opportunity to buy back her own music.
However, a recent report by Music Business Worldwide (MBW) has found evidence that contradicts Swift's claims. It has been revealed that Swift's father, Scott Swift, was a shareholder in Big Machine Label Group (BMLG) and personally made $15.1 million from the deal. Additionally, an NDA agreement between Ithaca Holdings (Braun's company) and Swift's management company was obtained by MBW, indicating that there were discussions about a potential transaction between the parties.
This new information raises questions about whether Swift was aware of the negotiations and had the opportunity to buy her masters from Braun. It also suggests that Swift's decision to focus her criticism solely on Braun may have been misguided, as there were other players involved in the deal. Despite attempts by Braun to reconcile with Swift, she declined all of his offers, maintaining a resentful stance towards him to this day. This revelation calls into question the narrative that Swift has presented to her fans and raises doubts about the accuracy of her claims.